Mkt Web 360 — Agencia de Marketing Digital

An SEO consultant to decide with data
what to do, in what order and why

SEO consultancy turns search engine optimisation into an actionable plan: a technical and content diagnosis, a keyword strategy by service and a prioritised roadmap that your team, your developer or we can carry out.

What an SEO consultant does

An SEO consultant analyses why a website gains or loses visibility on Google and defines which changes have the greatest impact on the business. It is not just a list of errors: a consultant separates what is urgent from what is cosmetic and explains each recommendation with its evidence.

At Mkt Web 360, consultancy is led by a senior profile and supported by specialists in each area — technical, content, analytics — who come in at the point in the project where they are needed. That way you have a single point of contact and the depth of a team.

We apply our own AI-assisted protocols to process more data in less time, always with expert review before every recommendation.

When it makes sense to hire SEO consultancy

  • ✓You have an in-house team or a developer and need clear SEO direction.
  • ✓You are going to redesign or migrate your website and do not want to lose the traffic you already have.
  • ✓Organic traffic has dropped and you want to know why before investing more.
  • ✓You want to validate what another agency or supplier is proposing with independent judgement.
  • ✓You are launching a new line of business and need to know what your customers are searching for.
  • ✓You invest in content and do not know which pieces generate business and which do not.

How we run an SEO consultancy

Six phases, from diagnosis to reviewing results. Each one leaves a deliverable you can use even if we do not continue working together.

01

Goals and starting point

Which services or products matter, what margin they leave and what data exists. We capture a dated baseline from Search Console and analytics so that we can measure afterwards.

02

Technical audit

Crawling, indexing, canonicals, redirects, languages, structured data, internal linking and performance. Every error is verified live before we recommend anything.

03

Keywords and architecture

Search research by service, grouped by intent. Each group has a single owning URL to avoid cannibalisation between pages.

04

Real competition

We analyse who actually appears in the searches that matter to you, which pages rank and with how much authority, to separate an authority problem from a content problem.

05

Prioritised plan

Actions ordered by impact, difficulty and timeframe: quick wins, structural changes and medium-term work, with owners and review dates.

06

Support and review

We answer questions during implementation and compare the results with the baseline on the agreed dates to decide the next steps.

Consultancy or an ongoing SEO service

If you have someone to carry out the work, consultancy is the most efficient way to direct SEO. If you prefer us to take care of everything — content, technical changes, monitoring and the Google Business Profile listing — the ongoing service includes month-by-month execution.

What we don't do

  • • Promise specific positions on Google.
  • • Recommend changes without verifying their cause on the website.
  • • Present tool estimates as if they were real data.
  • • Create pages in bulk without original content or demand to justify them.

Frequently asked questions about SEO consultancy

What is the difference between an SEO consultant and an SEO agency?

Consultancy focuses on diagnosis, strategy and decision-making: what needs to be done, in what order and why. The execution can stay with your team, your developer or us. An agency service also includes ongoing execution (content, technical changes, links and monitoring). If you already have someone to carry out the work, consultancy is usually the most efficient option.

What do I receive at the end of an SEO consultancy?

A report with the findings separated by type (technical, content, authority), the evidence for each one, its probable cause and its impact, plus a plan prioritised by impact, difficulty and timeframe. Each recommendation states which page or which part of the site it affects, so that your team can implement it without guesswork.

What data do you work with?

With the primary source whenever possible: Google Search Console, Google Analytics 4 and your business data (enquiries, sales, leads). Third-party tools such as Semrush or the Google Ads Keyword Planner provide useful estimates for comparing and prioritising, and we treat them as estimates, not as measurements.

Can you guarantee first position on Google?

No. Nobody can guarantee rankings on Google, and you should be wary of anyone who does. What we can commit to is a clear method, data-based decisions, transparency about what is done and why, and monitoring with metrics that let you check progress.

How long does it take to see results?

Technical changes are reflected in crawling and indexing within weeks; ranking improvements for competitive searches usually take months. It depends on the starting point, the competition in your sector and how quickly the plan is implemented. That is why we set review dates and always compare against a baseline.

Does the consultancy include GEO (visibility in AI assistants)?

Yes, if you are interested. We review how AI assistants cite or mention your brand, which sources they use to make recommendations in your sector, and which content and entity profiles should be strengthened. It is a natural extension of SEO and shares much of the groundwork.

Tell us about your case

Let us know your website and what you want to achieve. We will reply with a proposal covering scope and timescales.