Content that positions
and attracts customers
Quality content positions your brand as a reference in your sector, improves your SEO and builds trust with potential customers. We create the strategy and content your business needs.
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Why content marketing is the most profitable long-term investment
Content marketing generates 3 times more leads than traditional outbound marketing and costs 62% less. Companies that publish content regularly receive up to 55% more organic traffic to their website.
Unlike paid advertising, content works for your business cumulatively and permanently. A well-positioned article can attract visits for years at no additional cost. And each piece of content you publish builds the topical authority of your domain, which improves the positioning of your entire website.
But it is not just about publishing. Content must respond exactly to what your potential customer is searching for, be structured for search engines and designed to convert readers into leads. At Mkt Web 360 we combine quality writing with technical SEO and conversion strategy.
Types of content we produce
SEO blog articles
Articles of between 1,000 and 3,000 words optimised to rank strategic keywords and attract qualified organic traffic. They include semantic structure, internal links and CTAs.
Social media content
Posts, stories, reels and carousels designed for each platform. We adapt the tone, format and message to Instagram, LinkedIn, Facebook and TikTok.
Newsletters & email marketing
Editorial content for email campaigns: periodic newsletters, nurturing sequences and acquisition emails. Persuasive writing focused on conversion.
Guides & ebooks
Downloadable value content to generate qualified leads and demonstrate your company's expertise in its sector. Professional format with design included.
Landing page content
Persuasive texts for conversion-oriented landing pages. Proven copywriting structure to maximise the contact percentage.
Case studies & testimonials
Documentation and writing of client success stories. The most persuasive content for building trust with new prospects.
How we develop your content strategy
Audit & strategy
We analyse your website, your competition and the keywords with the most potential for your business. We define the thematic pillars, communication tone and editorial calendar.
Research & briefing
We research each topic in depth before writing: secondary keywords, search intent, optimal structure and sector references.
Production & review
We write, optimise and design each piece. We send it to you for review before publishing. We incorporate your changes without limiting revision rounds.
Publication & tracking
We publish on your website or platform, monitor positioning and traffic, and adjust the strategy monthly based on results.
Sectors we work in
We produce content for companies in all sectors. We have specialist writers in the following areas:
Legal & advisory
Health & clinics
Technology & SaaS
Construction & renovation
E-commerce & retail
Hospitality & tourism
Finance & investment
Education & training
Real estate
Industry & manufacturing
Professional services
Marketing & agencies
Frequently asked questions about content marketing
How many articles per month do I need to see SEO results?
For most business websites, between 2 and 4 well-optimised monthly articles are sufficient to build topical authority and improve organic positioning. The most important thing is not quantity but quality, relevance to your audience and the SEO optimisation of each piece.
Who writes the articles — you or me?
We handle everything: keyword research, article structure, writing, SEO optimisation, images and publication. Your role is to review and approve the content before it is published. You can provide technical information from your sector if you wish.
Is the content you create original and exclusive?
Yes. All the content we produce is original, written by people and optimised for your specific domain. We don't use generic templates or duplicate content. Each article aims to rank a specific keyword and respond to the user's search intent.
How long does it take for content to start ranking?
SEO content takes between 3 and 6 months to rank, depending on the competitiveness of the keywords and the current authority of your domain. Social media content generates impact from day one. That is why we recommend combining both strategies.
Ready to grow online?
Tell us about your project. We respond within 24 hours.
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