Mkt Web 360 — Agencia de Marketing Digital

Local SEO: appear when people search in your area
and fill your diary

When someone searches for what you offer near them, either you appear on the map and in the results for your area, or your competitors win that customer. Local SEO puts your business where the purchase decision is made, wherever your business is.

Google Maps
and the local results pack
Google Business Profile
optimised and active
Genuine reviews
a process to get them and reply to them
National
local SEO across Spain

Local SEO plans

A service in its own right, with no minimum term and a written quote after a free diagnosis. Choose based on the size of your website and the number of locations.

Local SEO

Essential Local SEO

Sole traders and professionals with a simple website who win clients in their local area

Custom quote after a free diagnosis

  • • Website of up to 10 pages
  • • 1 language
  • • 1 Google Business Profile listing
  • • 2 pieces of content per month
  • ✓Initial technical audit and on-page SEO fixes
  • ✓Keywords for your service and your area
  • ✓Google Business Profile: listing optimisation and 2 posts per month
  • ✓Replies to up to 10 reviews per month and a method for requesting genuine reviews
  • ✓Structured data for search engines and AI assistants
  • ✓Monthly report
Start with this plan

SEO + GEO + Google Business Profile

SMEs with a corporate website that want to appear on Google, on Google Maps and in AI assistants

Current offer: price on the offer page

  • • Website of up to 30 pages
  • • 1 language
  • • 1 Google Business Profile listing
  • • 5 pieces of content per month
  • ✓SEO: technical audit, keywords, fixes and monthly report
  • ✓GEO: monthly tracking of 10 questions across 4 AI assistants, citable content, structured data and llms.txt
  • ✓Google Business Profile: 1 optimised listing, 2 posts per month and replies to up to 15 reviews per month
  • ✓Consistent business details on your website and in 5 main directories
Start with this plan

Growth / Multi-location

Businesses with several locations or a larger service website

Custom quote after a free diagnosis

  • • Website of up to 80 pages
  • • 1 language
  • • Up to 3 Google Business Profile listings
  • • 8 pieces of content per month
  • ✓Everything in the SEO + GEO + Google Business Profile plan
  • ✓Page architecture by service and by location, with no duplicate content
  • ✓Tracking of up to 20 questions in AI assistants
  • ✓Monthly report per location
Start with this plan

Do you have an online store or a larger website? Work out the size of your SEO project.

What local SEO is and why your business needs it

Local SEO is the discipline that positions your business in searches with geographic intent: those that include a city or neighbourhood and those Google interprets as nearby ('near me', 'open now'). In those searches, Google shows the local pack — the block of three listings with a map — above traditional organic results.

For a business with a catchment area — a clinic, a workshop, a firm, a shop or a service professional — appearing there is worth more than any other position: it is traffic with very high purchase intent and one step away from a call or a visit. If you are not there, you are not competing.

Without local SEO

Invisible on the map. The client chooses whoever does appear.

With local SEO

In the local pack when they search for your service in your area.

Who is local SEO for?

  • ✓Businesses with a physical location or service area
  • ✓Clinics, dentists, physiotherapists and health centres
  • ✓Proximity services: plumbers, locksmiths, electricians
  • ✓Professional firms: lawyers, accountants, consultants
  • ✓Retail and hospitality businesses capturing clients in their neighbourhood or city
  • ✓Multi-location businesses competing in several cities

How we position your business on the Google map

A proven process for gaining local visibility in a sustainable way.

01

Local audit

We analyse your Google Business Profile, your position on the map, competition in your area and the SEO status of your website to detect immediate opportunities.

02

Geolocated keywords

We identify the searches with local intent in your sector and city: the ones your clients actually use when searching for what you offer near them.

03

Google Business Profile optimisation

Categories, services, products, photos, opening hours, attributes and posts. We turn your listing into a showcase that generates calls and visits.

04

NAP and citations

We ensure your name, address and phone number are consistent across directories and relevant platforms, a key trust signal for local ranking.

05

Reviews and reputation

We implement a process to get genuine reviews consistently and help you respond to all of them with judgement, including negative ones.

06

Content and monitoring

We create optimised local pages and monitor positions, map visibility and conversions, with a monthly report and next steps.

Google Business Profile: your most important local asset

The Google listing is the first thing a client searching in your area sees. Optimising it well makes the difference between appearing or not on the map.

We work on every element of your listing: primary and secondary categories, description, services and products, photographs, opening hours, attributes and periodic posts. We keep your NAP (name, address and phone) information consistent across the web and activate messages and FAQs so no client goes unanswered. A live, complete listing with recent reviews is what Google prioritises in the local pack.

Where we are based

The service is the same for any location in Spain. Our office is in the province of Toledo.

Local SEO vs national SEO: when to choose each

They are not the same nor do they compete: they complement each other. Local SEO is ideal when your client is in a specific area and the decision depends on proximity. National SEO makes sense when you sell or serve all of Spain and compete for broader-reach keywords.

In many businesses the winning strategy combines both: local positioning to capture in your area and national SEO to build authority and reach. We help you decide where to invest first based on your market and your objectives.

Choose local SEO if…

you have a physical location or service area and your clients search by proximity.

Choose national SEO if…

you sell across Spain and compete for broad-reach keywords.

Combine both if…

you want to capture in your area and build authority at the same time.

Frequently asked questions about local SEO

What is local SEO and how does it differ from traditional SEO?
Local SEO optimises your presence for searches with geographic intent: 'plumber in Toledo', 'dental clinic near me' or searches Google associates with your location. Unlike national SEO — focused on broad-reach keywords — local SEO works on the Google map (the local pack), your Google Business Profile listing, reviews and proximity signals. It is the ideal discipline for businesses with a defined catchment area.
How long does it take to position my business on Google Maps?
With a well-optimised listing, the first movements in the local pack are usually seen within 1 to 3 months, faster than traditional organic SEO because local competition is lower. Consolidating positions for competitive keywords in large cities takes between 4 and 8 months, depending on competition density and the initial state of your listing and website.
Do I need a Google Business Profile listing to do local SEO?
Yes. The Google Business Profile listing is the central asset in local SEO: it is what allows you to appear on Google Maps and in the local pack of results. If you do not have one, we create and verify it; if you already have one, we audit and optimise it (categories, services, photos, products, opening hours, attributes and posts). Without an optimised listing, the rest of the local work loses much of its effect.
Does local SEO work if I have multiple locations or operate in multiple cities?
Yes. For multi-location businesses we create and optimise one listing per location and design a coherent local pages architecture, avoiding duplicate content between cities. Each location competes for its own area with its listing, its consistent NAP (name, address and phone) and its reviews, while the website maintains a structure Google understands without penalties.
Why do reviews matter for local ranking and how do you get more?
Reviews are one of the most influential local ranking factors and, additionally, the main trust driver before first contact. We implement processes to request reviews at the right moment, provide direct links to your clients and help you respond to all of them — including negative ones — with judgement. The objective is a constant flow of genuine reviews, not artificial spikes.
How much does local SEO cost?
It depends on the size of your website and the number of locations, so we do not publish a fixed rate: after a free diagnosis we give you a written quote with no obligation. As a guide to sizes: the Essential Local SEO plan is designed for websites of up to 10 pages with 1 Google Business Profile listing and 2 pieces of content per month; the SEO + GEO + Google Business Profile plan, for larger websites that also want to work on visibility in AI assistants; and the Growth / Multi-location plan, for several locations. If there is a current offer, you will find it with its price on the home page.
Do you do local SEO in any city?
Yes. Local SEO is a service in its own right that we provide for businesses in any location in Spain: we position each business in its area, wherever it is, adapting the strategy to the competition and the market in that location.

Free local SEO audit

We analyse your Google listing and your map visibility with no obligation, and tell you exactly what is holding back your local ranking.

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Mkt Web 360 SLU (B87679304).
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SEO + GEO + Google Maps

Be found on Google, in AI and on the map

SEO positioning, GEO so that any AI assistant can find and cite you, and your Google Business Profile optimised. One monthly service.

From €149/month + VATWith a 6-month commitment · or €349/month with no commitment

Request free diagnosis