Appear when your customers
are searching nearby
46% of Google searches have local intent. If your Google Business Profile is not optimised, you are giving customers to your competition every single day.
Optimise my profileWhy Google Business Profile is the most powerful local acquisition tool
When someone searches for "plumber in London", "dental clinic near me" or "Italian restaurant Madrid", Google displays the Local Pack: the 3 businesses that appear on the map before any organic result. If you are not in those 3, you don't exist for that potential customer.
Google Business Profile is completely free, but most businesses have their profile half-completed, with no updated photos, unanswered reviews, no posts and incorrect information. This directly penalises their position on the map and destroys customer trust before they even contact you.
A well-optimised and actively managed profile generates 3x more website visits, more direct calls and more route requests — which are the actions most correlated with real customers. The ROI of optimising Google Business Profile is among the highest of any local marketing action.
What's included
Initial optimisation
- ✓Complete Google Business Profile audit
- ✓Optimised categories and attributes
- ✓Persuasive description with local keywords
- ✓Business photos and videos
- ✓Updated hours, services and prices
- ✓Consistent NAP with your website and directories
Monthly management
- ✓Weekly Google posts
- ✓Professional response to all reviews
- ✓Review acquisition strategy
- ✓Maps position tracking
- ✓Search and call analysis
- ✓Monthly performance report
How we work
Profile audit
We analyse the current state of your Google Business Profile: incomplete information, incorrect categories, outdated photos, unanswered reviews and NAP consistency with your website.
Full optimisation
We complete and optimise all fields: description with local keywords, primary and secondary categories, business attributes, hours, services, prices and photos.
Review strategy
We design and implement a review acquisition system: post-service email, QR code at the premises, team training. And we respond to all existing reviews.
Management and monitoring
We publish weekly content on the profile, monitor local visibility metrics and send a monthly report with position evolution, calls and visits.
Which type of business needs this most?
Google Business Profile is especially critical for businesses with local customers or that provide services in a specific geographic area:
Home services
Plumbers, electricians, painters, locksmiths, renovation. The Local Pack is the first point of contact when the customer has an urgent need.
Clinics and healthcare
Dentists, physiotherapists, psychologists, aesthetic clinics. Reviews are decisive in the patient's decision.
Hospitality and restaurants
Restaurants, bars, hotels, cafés. Google Maps is the go-to directory for finding where to eat or stay.
Local shops and retail
Physical stores that want to attract customers from their area. The profile shows hours, products and makes the visit easier.
Professional services
Accountants, solicitors, consultants. The Maps presence reinforces trust and facilitates the first contact.
Training centres
Academies, driving schools, language centres. Local searches for courses and training have high purchase intent.
Why Google Business Profile is key for your local business
Immediate visibility
Appear on Google Maps and in the Local Pack before organic results. It is the most visible digital showcase for local searches.
More direct calls
Customers call you or request directions directly from the profile without visiting your website. Less friction, more conversions.
Trust through reviews
A business with positive, actively managed reviews converts up to 3 times more than one without reviews or with unanswered criticism.
Frequently asked questions about Google Business Profile
How long does it take to see results from optimising the profile?
The first changes are immediate: the updated profile appears on Google within 24–48 hours. The improvement in the Local Pack position (the top 3 map results) is usually visible within 4 to 8 weeks, depending on the competition in your area and sector.
Do I need a physical address to have a Google Business Profile?
Not necessarily. If you provide services at the customer's location (plumbers, electricians, consultants, etc.) you can create a service-area business profile without showing your address. We configure the profile according to your business model.
How do you get more reviews for my business?
We design a review acquisition strategy tailored to your sector: automated post-service email, QR code at the point of sale, team training to request reviews naturally. We also manage the responses to all reviews, positive and negative.
What happens if I have negative reviews?
Well-managed negative reviews generate more trust than having none. We respond professionally and constructively to each negative review. If they are fake or violate Google's policies, we process their removal with Google.
Focus on your business
We put the focus on making sure customers find you. Tell us your situation and we'll explain how to improve your local visibility.
More about local search positioning
What to Review Before Investing in Marketing
Before investing more in digital marketing, review these 7 key areas to avoid amplifying mistakes and make better investment decisions.
Read article →
PESTEL Analysis in Digital Marketing
What PESTEL analysis is, how to apply it to your digital marketing strategy and what insights it provides for your business.
Read article →
SWOT Analysis in Digital Marketing
How to use SWOT analysis in digital marketing. Practical guide with examples to identify your strengths, weaknesses, opportunities and threats.
Read article →