The channel with
98% open rate
Email has a 20% open rate. WhatsApp has 98%. If you are not using WhatsApp to communicate with your customers, you are leaving conversations — and sales — on the table.
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Why WhatsApp is the most efficient marketing channel in 2026
WhatsApp is the most used messaging application in Spain, with more than 30 million active users. Unlike email, WhatsApp messages are read almost in their entirety and generate responses in minutes, not days.
The problem is that most companies use WhatsApp reactively — only responding when the customer writes. Well-executed WhatsApp Marketing is proactive: segmented campaigns, automated sequences, lead tracking and reactivation of inactive customers.
The official WhatsApp Business API allows you to scale this channel without losing the closeness and personalisation that make it so effective. Integrated with your CRM or online shop, it becomes one of the acquisition and loyalty channels with the highest return on investment.
Use cases by sector
WhatsApp Marketing works in virtually any sector where there is a direct relationship with the customer. These are some of the most common use cases:
Clinics & healthcare
Appointment confirmations, reminders, results and post-treatment follow-up. Reduces no-shows and improves the patient experience.
Hospitality & restaurants
Booking confirmations, daily promotions, special menus and loyalty campaigns for returning customers.
E-commerce & online shops
Order confirmations, shipping notifications, abandoned cart recovery and reactivation campaigns.
Real estate agencies
Lead follow-up, sending property listings, visit reminders and personalised communication with buyers.
Training & academies
Class reminders, sending materials, student communication and new enrolment acquisition campaigns.
Professional services
Commercial follow-up, sending proposals, meeting reminders and post-sale communication with clients.
How we launch your WhatsApp strategy
Audit & strategy
We analyse your current situation, your objectives and your customer base. We define which use cases have the most impact for your business and design the strategy.
Technical setup
We configure the WhatsApp Business API, the company profile, the catalogue and the necessary integrations with your CRM, website or online shop.
Contact acquisition
We implement opt-in capture points to build your contact list legally: website, social media, point of sale or forms.
Campaigns & optimisation
We launch the first campaigns, measure the results and optimise messages, segmentation and timing to maximise conversions.
Frequently asked questions about WhatsApp Marketing
Do I need WhatsApp Business API or is the regular app enough?
For personal use or very small businesses, the free WhatsApp Business app is sufficient. If you want to send mass campaigns, automate sequences, integrate with your CRM or manage multiple agents, you need the official WhatsApp Business API. We handle the complete setup.
Is it legal to send marketing messages via WhatsApp?
Yes, as long as contacts have given explicit consent to receive commercial communications. The official WhatsApp API requires prior user opt-in. We help you build your contact list legally and comply with GDPR.
How long does it take to see results?
WhatsApp delivers results much faster than other channels. The first campaigns usually generate responses within hours. Within 30 days you have real open, response and conversion data to optimise the strategy.
Can I integrate WhatsApp with my CRM or online shop?
Yes. The WhatsApp Business API integrates with major CRMs (HubSpot, Salesforce, Zoho), e-commerce platforms (WooCommerce, Shopify) and automation tools. We assess your specific case and propose the most efficient integration.
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