Web analytics,
data that drives decisions
Without data there is no strategy. We set up and manage your web analytics so you know exactly what works, what doesn't and where to invest to grow.
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Why web analytics is the foundation of any digital strategy
Most businesses have Google Analytics installed but do not use it to make decisions. Having data is not the same as having analytics. Real analytics connects the data with concrete actions: which channel to cut back, which page to optimise, which product to promote and when to increase your advertising investment.
The most common problem is not a lack of data but the poor quality of the data that already exists. Unrecorded conversions, internal traffic contaminating the metrics, wrongly attributed traffic sources, events that never fire or duplicated data are errors that lead to the wrong decisions.
We set up clean, reliable and business-oriented measurement — not vanity metrics. You will know how many leads each channel generates, what your real cost per conversion is, which content drives sales and where your users drop out of the buying process.
What we configure
- ✓Google Analytics 4 (GA4)
- ✓Google Tag Manager (GTM)
- ✓Conversion tracking
- ✓Custom events
- ✓Google Consent Mode v2
- ✓Google Ads linking
- ✓Integrated Search Console
What we deliver
- ✓Custom business dashboard
- ✓Monthly performance report
- ✓Traffic source analysis
- ✓Detailed conversion funnel
- ✓Automatic anomaly alerts
- ✓Initial measurement audit
- ✓Training in reading your data
How we work
Measurement audit
We analyse your current GA4, GTM and conversion tracking set-up. We identify incorrect data, missing events and opportunities for improvement.
Technical set-up
We implement or fix GA4, configure GTM with all the tags you need, define the conversion events that matter to your business and activate Consent Mode v2.
Dashboard and alerts
We build a custom dashboard with the metrics that matter to your business, not every metric available. We set up automatic alerts so anomalies are detected without checking the data manually.
Report and training
Every month you receive a report with the key data interpreted: what has improved, what has worsened and which action we recommend. If you wish, we include training sessions so you can read the data yourself.
What you can learn from properly configured analytics
Professional analytics answers concrete business questions that directly affect your profitability:
Which channel brings me the most customers?
SEO, Google Ads, social media, email, direct — you will know exactly what share of your sales comes from each channel.
How much does it cost me to win a customer?
Cost per lead and cost per sale broken down by channel and campaign. The most important metric for scaling what works.
Where do users abandon the buying process?
The conversion funnel shows exactly at which step users leave and how many complete each stage.
Which pages generate the most sales?
Not every page contributes equally. You will know which pages contribute most to final conversions.
Which devices do my customers use?
Mobile, tablet or desktop — and how they behave differently on each. Key for prioritising optimisation.
Is my Ads investment generating a return?
We link GA4 with Google Ads so you can see the real ROAS, not just clicks — including assisted conversions.
Frequently asked questions about web analytics
What is the difference between Google Analytics 4 and Universal Analytics?
Universal Analytics was retired in July 2023. GA4 is the current standard and works differently: it measures events instead of sessions, has a more flexible data model and is designed to measure both websites and apps. If you still have UA data and want to migrate it or understand GA4, we help you with the transition.
What is Google Tag Manager and why do I need it?
Google Tag Manager is a system that centralises all the tracking codes on your website (GA4, Google Ads, Meta Pixel, etc.) without touching the website code directly. It makes management easier, reduces errors and lets you implement new tags quickly. It is the foundation of professional measurement.
How do I know whether my current analytics is configured correctly?
Most businesses have GA4 installed but with incorrect data: unrecorded conversions, internal traffic contaminating the data, wrongly attributed traffic sources or events that do not fire. We carry out an initial measurement audit that identifies every problem, and we prioritise them by impact.
What does the monthly report include?
The monthly report includes traffic trends by channel, conversions by source, most visited pages, the complete conversion funnel, a comparison with the previous month and recommended actions. All in a readable format, not a raw data export.
How long does the initial GA4 and GTM set-up take?
The standard technical implementation — audit, GA4 configuration, GTM with the necessary tags, definition of conversion events and activation of Consent Mode v2 — is completed in 2 to 4 weeks. The exact timeframe depends on the complexity of the website and the events to be measured. The first data review session usually takes place in the fifth week.
Does analytics still work if users reject cookies?
With Google Consent Mode v2 activated, GA4 and Google Ads continue to operate in modelled form even when the user rejects consent. Google uses statistical models to estimate the behaviour of users who did not consent, maintaining measurement without breaching the GDPR. It is one of the first things we configure in every implementation.
Can I access the data myself or do I only receive the monthly report?
Both options are compatible. We build the dashboard in Looker Studio (formerly Google Data Studio) with permanent, real-time access for you. The monthly report is a structured interpretation of that data with concrete recommended actions. If you would like training to read the data yourself, training sessions are included in the service.
Is web analytics useful if my business does not sell online?
Especially useful. Businesses without e-commerce measure conversions such as phone calls, contact forms, bookings, quote requests or WhatsApp clicks. Each of these events is configured as a conversion in GA4 so you know which channel and which content generates the most real potential customers, not just visits.
Services that complement web analytics
Properly configured analytics multiplies the performance of every other digital channel. Once you have reliable data, the next step is to invest it efficiently in customer acquisition:
SEO and web positioning
Analytics reveals which keywords generate real conversions. We connect GA4 data with the SEO strategy.
Google Ads and SEM
We link GA4 with Google Ads to measure the real ROAS, including assisted conversions and complete conversion paths.
Complete digital audit
If you have doubts about the overall state of your digital presence, the audit always starts from analysing your website data.
Ready to grow online?
Tell us about your project. We respond within 24 hours.