We build your ecommerce.
We grow together.
We build your entire digital infrastructure — online store, campaigns, SEO — and share in the success when you surpass agreed targets. Our incentives are aligned with yours.
Why we don't do pure commission per sale
Direct commission per sale sounds good on paper, but it has serious operational problems that disadvantage both parties.
❌ Pure commission model — why it doesn't work
- ✗Impossible attribution — who generated the sale?
- ✗Low dropshipping margins (10–30%) — commission doesn't cover costs
- ✗We depend on the client's product quality
- ✗Conflict of interest in every invoice
- ✗No payment guarantee — total financial risk
✅ Our hybrid model — how we solve it
- ✓Fixed setup — covers initial development
- ✓Guaranteed minimum monthly management — sustainability
- ✓Results bonus above defined threshold — real incentive
- ✓Clear attribution metrics agreed in advance
- ✓Aligned incentives without conflict of interest
How the hybrid model works
Fixed setup
£1,500 – £2,500 / €1,500 – €2,500
Design and development of the online store, campaign configuration, analytics and all the initial infrastructure.
- ✓Professional online store
- ✓Google Ads configured
- ✓Initial technical SEO
- ✓Analytics and tracking
Monthly management
£300 – £500/month / €300 – €500/month
Ongoing management of campaigns, SEO and optimisation. Guarantees service sustainability without depending solely on success.
- ✓Google Ads management
- ✓Monthly SEO
- ✓Results reports
- ✓Continuous optimisation
Results bonus
Defined in contract
When an agreed sales or ROAS threshold is exceeded, a bonus is triggered. Incentives are aligned with your growth.
- ✓Pre-agreed threshold
- ✓Clear attribution metrics
- ✓Quarterly review
- ✓Scalable with the business
Who is this model for?
✅ It fits if you have:
- ✓A validated product with real demand
- ✓Sufficient margins (minimum 30–40%)
- ✓Ability to manage stock and logistics
- ✓Willingness to invest medium-term
- ✓Clear and measurable sales targets
❌ It doesn't fit if:
- ✗The product has not been validated yet
- ✗Margins are below 25%
- ✗You expect results in less than 3 months
- ✗You cannot guarantee consistent stock
- ✗You want a model with no fixed costs at all
Why the hybrid model is the only one that makes sense for both parties
The pure commission-on-sales model seems attractive to the client at first glance — if I don't sell, I don't pay. But in practice it creates a perverse incentive: the agency only gains if the ecommerce scales quickly, which leads to prioritising volume over profitability, cheap traffic over qualified traffic, and short-term results over sustainable business building.
The hybrid model we propose genuinely aligns interests. An initial setup that covers building costs, monthly management that guarantees continuous dedication, and a results bonus that incentivises us to grow with you — not inflate metrics. When your ecommerce sells more, we earn more. When it doesn't, we have a direct incentive to find out what's failing and fix it.
We rejected the pure commission model after analysing the conflicts of interest it generates: debatable sales attribution, pressure to increase advertising spend regardless of ROAS, and tension when results don't arrive on the expected timeline. The hybrid model eliminates those frictions and enables a long-term professional relationship.
What you need to have for this model to work
This service is not for all projects. For the hybrid model to make sense you need:
Frequently asked questions
How is the results bonus defined?
We agree on it before starting, based on your real business data: average order value, gross margin and monthly sales target. The bonus is triggered when sales exceed a jointly defined threshold — for example, 10% of sales above £15,000/month. The exact terms are written into the contract before we start.
What happens if the results don't come?
The initial setup and monthly management cover the work regardless of results. If sales don't reach the bonus threshold, we jointly analyse the causes — product, pricing, market, logistics — and adjust the strategy. If after a reasonable period the project has no viability, we say so clearly.
Do you also manage stock and logistics?
No. Our responsibility is the digital side: website, SEO, Ads campaigns, email marketing and analytics. Logistics, stock and customer service are the client's responsibility. It is a prerequisite that this part is resolved — scaling an ecommerce with logistical problems only amplifies the problems.
How long does it take for the ecommerce to be operational?
Store development takes 3 to 6 weeks depending on the catalogue and required integrations. From launch, the initial growth phase lasts 3 to 6 months. The first significant results in organic sales come between month 4 and month 8.
Does your project fit this model?
Tell us about your product, your margins and your targets. We will honestly tell you whether it makes sense to work together.